The Club
CLIENT
Naugatuck Valley
Athletics
LOCATION
Naugatuck, CT
SCOPE
Primary Mural
Sub-Brand Logo Display
Logo Display
LOCATION 1
Logo Above Turf Strip
The CLUB Health & Fitness is a staple in Naugatuck and surrounding towns in the health and fitness industry
This touchpoint (right) sits above a turf field where classes are often tought, and provides a subtle presence of the Clubs branding while people exercise without being too overbearing on gym-goers.
LOCATION 2
Entrance to Cross Fit Room
To set the mood for the high intensity workouts to come, we leveraged the athletic clubs mascot emblem, and positioned the piece across from the main entrance.
LOCATION 3 | MAIN MURAL
Raising the Bar in Fitness
When working with the owner of The Club, we were told about his father, who had since passed, but in his lifetime competed as a triathlon athlete and inspired his son to also pursue fitness, translating into a love of power-lifting.
These two elements, the triathlon, and the power lifter, as well as a patriotic rhetoric became the source of inspiration for the mural that proudly sits within the staple of the Naugatuck fitness community.
